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Simonetta children’s clothing are the perfect blend of fashion and functionality. From the earliest days of the label making clothes for children, have been secured to create products that are comfortable, wearable, and last but not least, in style. These three factors, as simple as it may seem, are responsible for the success of Simonetta in the world of children’s fashion. Fast forward to today, Simonetta has become a favorite among parents and even children with an eye for clothes that look good.

Founded by Mary White Mazzarini Stronati in the 1950’s, Simonetta first began as a small clothing store located in the picturesque Italian town of Jesi. Simonetta, the name of a daughter Stronati, had very humble beginnings, but through perseverance and dedication to creating the best clothes, became a globally recognized brand it is today.

Along with his other children, Stronatis small clothing store underwent major changes and growth in the years following its foundation, increasing the speed in the 1980’s. By then the company was known as Simonetta SpA, and enjoyed impressive sales and a warm welcome for new customers. It was not until the 1990 that was finally submitted Simonetta SpA internationally, resulting in even stronger sales for the company.

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